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Research papers

Overcoming the communication gap

The paper describes the challenges of environmental communication within a policy of sustainability. Based on empirical studies, which were launched by the Federal Environmental Agency, the paper shows the need for a fundamental transformation of...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Christian Loewe, Martin Lichtl
May 11, 2004
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Citation

Loewe and Lichtl (2004a, May 11). Overcoming the communication gap. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/overcoming-the-communication-gap